+ Traffic is a collective made up of individual actions. Most of us have a good sense of the collective risk that exist on our roads, but at individuals we usually feel safe and insulated from the risks in traffic. This false sense of safety on an individual level is often the trigger for irresponsible behavior that ultimately ends up causing road accidents.
To change this dynamic, we need to teach the new generation of road users that traffic safety starts from you. When you go safe, you are not only protecting yourself, you are also protecting the road users around you.
+ Distracted driving has become a top cause of traffic injuries and deaths among young drivers. It is also the main explanation for why traffic deaths have gone up at a time when our roads and our cars are becoming safer.
Smartphones have for many of us become an indispensable tool in our everyday lives. They bring convenience and entertainment, and are with us everywhere we go and at all times. Where smartphones don’t belong is behind the wheel of a car or motorcycle where they represent a triple threat. They take our eyes off the road, our hands off the wheel and our mind off driving. Studies show that texting while driving increases the risk of a crash by up to 23 times.
We all know how tempting it is to check new messages on your phone, so to avoid distracted driving keep your smartphone out or of reach when you are behind the wheel.